Hosting Events that Generate Leads, with Michael Tucker

Episode 185

One thing that professional services and solo subject matter experts struggle with is building an audience and influencing their purchases.

Creating a content marketing engine that achieves this can take agonizingly long – years even. But virtual events that are properly marketed seem able to shorten that timespan.

My guest, Michael Tucker, has refined a program that develops virtual events for clients, and over the past 3 years it has accelerated post-event prospect discussions and sales success.

Graduating from Campbellsville University in Kentucky, he now calls Florida home

Chapters/Timestamps:

0:00:00 Intro

0:01:14 Welcome Michael

0:03:44 Virtual events are good for leadgen

0:29:09 PSA

0:30:17 Running virtual event that embeds call-to-action

0:32:30 Seeding the CTA into event

0:54:50 Michael’s coordinates

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