This is the last episode we’re covering in our series around product marketing books. The books in the three previous shows gave foundational advice that would benefit any product manager or product marketing manager in their career. But there’s a single vertical that has idiosyncrasies setting it apart from other industries, and you should know about them if you’re going to market these kind of products.
The industry that does things differently is High tech – and today’s book not only explains how to market these products, it boils it down into simple steps that you can apply on the job.
Ted Marena has been in the tech sector for over 25 years, working his way from engineering to sales and onto marketing roles.
Marena came out with the book “High-Tech Marketing Simplified” in 2022. It builds upon his initial book “Marketing Simplified.” He earned a BSEE from the University of Connecticut and a MBA from Bentley University. I caught up with him in the High Tech mecca of Silicon Valley where he lives with his wife & sons.
People/Products/Concepts Mentioned in Show
Ted’s email: firstname.lastname@example.org
Get EducaTed by Ted – YouTube channel
“Moore’s Law” coined by Gordon Moore of Intel
Avoid the problem of marketing “Trombone Oil” or a product with too small a niche audience (illustration used with permission).