When a person interacts with their device or goes online, who owns their data? Today’s guest says they do, and marketers should be paying them for the privilege. Right now, you might think this person wears hats made out of tinfoil. It may surprise you to learn they are the Global Head of AI at (EY) Ernst & Young, having also been an analytics executive at Gartner and CSL Behring and graduating from DePaul with an MBA.
John Thompson has written four books. I found out about him through his 2020 book Building Analytics Teams, which led to him being a guest on this show back in 2023. He recently released his book “Data for All” which spurred this repeat appearance – which has only happened with a handful of people.
For links to all persons and concepts mentioned, go to Ep 181’s notes page on the Funnel Reboot site.
0:00 – Intro
1:39 – How we came to giving our data for free
24:55 – Public Service Announcement
25:49 – Getting paid for our data
44:26 – Getting to John & his books
People/Products/Concepts Mentioned in Show
John is on LinkedIn