Category: martech

Episode 174

The last podcast episode was a recap from a 3-part web event I took part in, called OnTap (link in notes). It’s a regular event put on by a premier web design agency, who  has helped me appreciate that There are websites and then there are websites.

Some give User Experience short shrift, slapping together generic templates that look 

Pretty, generic. Others use experts to make interfaces that are optimized for mobile and PC environments, and anticipate what users want and present their content in engaging ways. 

Some with so little security, they’re susceptible to cyber threats. Others invest heavily in cybersecurity – protecting not only themselves, but visitors as well. 

Some sites have clung to technology that’s become atrophied and prone to crashing. Others are kept up to date, and are upgradable as the company’s needs change. Some have a backend that craters when traffic spikes,while others keep humming because of their scalable infrastructure.

Some expect visitors will come back on their own initiative, others use email smartly to coax visitors back

Our guest is going to show us how to see the difference that well-developed websites can make. He knows how the value of our online presence can be unlocked to  produce experiences that lead to revenue.

Josh Garellek is co-founder & CEO of a full-service web development agency that’s spread across North America.

He grew up and started his studies in Montreal, then went on to study at New York’s Yeshiva University.

He did stints in the food service industry and e-commerce before starting  a game development studio, until he and a business partner teamed up, switching it into a web dev company called Arctic Leaf. He’s gone beyond this and started other ventures too. The drive to do all this, he’ll tell you, is probably  rooted in ADHD, or being a natural entrepreneur, or his chutzpah; probably all of these. But after knowing him for over a decade, for questions about what to do with your website, he is THE person to listen to. 

People/Products/Concepts Mentioned in Show

The Best Damn Web Marketing Checklist Period! 2.0 by Stoney deGeyter | Goodreads

Arctic Leaf’s OnTap: The Future of Data, Part 3

Darryl Praill is the CMO at Agorapulse where he leads a global team of 40. Prior to that, he held executive roles with companies like SAP, IBM, Kinaxis, Airbus and VanillaSoft. He has consulted for AC Nielsen, Salesforce.com, UBM and Tweed. He is also a speaker at keynotes and on podcasts (which at last count runs into the hundreds). 

You become convinced after hearing Darryl, he has a commanding grasp of how the social media game is played. He got onto social platforms earlier than anyone I know. He was posting audio & video content as soon as they’d let him, and his posts were from eyebrow-raising locales such as on top of parking garages, to the middle of a golf course fairway to the Arc de Triomph in Paris. The comments and engagement he generates must be seen to be believed. Where did he get this sixth sense on using social media? I think he learned to think strategically growing up in Chatham Ontario, where he played chess and became one of the highest-ranked high school students in his region.

Yet, to play the social media game in the 2020s takes not just posting strategies but also sophisticated listening, triaging and interacting with our audience. And in his day-job marketing a social media management tool, he has a birds-eye view of how tools have evolved to help us play this game. 

He is one of the only people to have appeared twice on this podcast, and he joins me today from his home office in Ottawa. My friend, Darryl Praill.

People/Products/Concepts Mentioned in Show

• Darryl’s Inside Inside Sales podcast (which is one of two podcasts that he hosts)
• Darryl’s been on LinkedIn since 2004
• Darryl’s been on Twitter since 2008
• Darryl works at the Social Media Management software company Agorapulse
• Other S.M. Mgmt tools: Hootsuite, 
• Recent survey of social media campaigns, showing 1.8% of links contained UTM parameters.

Episode Reboot. 

Go listen to the other talk I had with Darryl back in Episode 28: Thought-Leading Content on LinkedIn