I can’t prove it, but I think many marketers wish they could improve how they’re perceived by corporate leadership.
I have felt this way in more than one role, and racked my brain on how to fix it. I’ve entertained everything including coming to board meetings with a dozen custom-branded donuts.
Thankfully, the a solution I have come up with isn’t extreme and it doesn’t require donuts.
I was recently given the chance by a local association – the OPMMA – to give a talk and I picked this problem.
I hope as you listen to how I think it’s solved and the three moments where this method demands doing the opposite of what our gut says to do.
So give a listen to ‘From Adversaries to Advocates’
Chapters/Timestamps:
00:00 Intro
01:59 Why Data Wins Trust
03:57 Moment One Get House Order
05:13 Tracking Compliance Audits
07:37 Gaps Biases Data Assets
10:34 Definitions Limits Data Quality
14:45 Meeting Before Meeting
17:27 Build Story Driven Deck
22:45 Clean Visuals Handle Questions
24:40 PSA on new Reading Room
25:22 Moment Three Sustain the Habit
26:31 Wrap Up
People and Products mentioned:
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