Solocast – Funnel Reboot

August 18, 2025June 4, 2026

Books for the Summer Break

Episode 214

It’s the middle of summer when I’m recording this; a time we don a pair of shades, a beach towel and a good book. Funnel Reboot usually shares talks with marketing book authors, but for this show I’m going to share some reads that go a little farther afield.

Come along with me through six books that are all amazing. The subjects range between business, humanities, technology and science fiction.

Chapter Timestamps

0:00:00 Intro

00:01:44 The Discoverers

00:12:43 Blindsight

00:19:05 How Big Things Get Done

00:24:12 Private Truths, Public Lies

00:27:41 Seveneves

00:30:01 Other SF recommendations

00:31:00 Earth Abides

00:34:57 conclusion

Listen to episode

Shownotes: People/Products/Concepts Mentioned in Show

Books reviewed:

The Discoverers

Blindsight

How Big Things Get Done

Private Truths, Public Lies

Other references:

Thinking Fast & Slow, by Daniel Kahneman

Fall of Berlin Wall

Brexit

project Hail Mary by Andy Weir

David Ogilvy

July 4, 2024July 4, 2024

Guest Insights

Episode 200

Podcasts are tiny time capsules, preserving moments of wisdom and insight. Every time I revisit past episodes, I am reminded of how insightful our guests have been. Certain themes consistently emerge, echoed by guests from the very beginning of the podcast to just yesterday. The cost of ignoring these insights is so high that they bear repeating.

Tune in to our latest episode where I share six aspects of marketing that I didn’t know when I first started this podcast. Please listen in on these valuable pieces of wisdom.

Timestamps/Chapters

0:00:00 Intro
00:00:51 Dan White on mutual understanding
00:02:09 Nick Kelly on tackling human adoption
00:02:45 Debbie Qaqish on marketing ops
00:06:35 Johan van de werken on sharing knowledge
00:07:28 Jim Gianoglio on conferences
00:09:04 Tim Wilson on mixing tactics with strategy
00:12:39 Giannini Fumagalli on change
00:13:07 Gil Gildner on change
00:13:54 Amanda Farley on mindset towards change
00:20:05 Brett Serjeantson on SaaS’s shortcomings
00:21:11 Mark Edmondson on building your own system on top of analytics data
00:22:38 Bob Moore on the rise of APIs
00:23:09 In conclusion

Past Guest Episodes

Smart Branding, with Dan White

Delivering Data Analytics with Nicholas Kelly

From backroom to boardroom with Debbie Qaqish

Boosting GA4 with BigQuery, with Johan van de Werken

Marketing Mix Modelling, with Jim Gianoglio

The Analyst’s Role in Marketing, with Tim Wilson

In search marketing, change = opportunity. With Giannina Fumagalli

Becoming a Digital Marketer with Gil Gildner

Built to Change: How to Future-proof your Marketing Team, with Amanda Farley

Data Science Wizardry with Richard Fergie & Brett Serjeantson

What Google Analytics 4 Makes Possible, with Mark Edmondson

Ecosystem-Led Growth, with Robert Moore

Listen to episode

December 29, 2023June 4, 2026

Must-Reads for business in an all-digital world

Episode 175

There were a lot of books covered on the podcast in 2023 – 44% of this year’s shows were with book authors. Combined with previous years’ book episodes, we have reached the 60-book mark on this podcast – you can sift through them all on our site by clicking on the “books” category on the right-hand menu.

But I’ve had the chance to read books outside of these, and found even more I’d like to feature. I’m not saying all all biz books that come out are good. To be honest – a decent portion of them are aren’t good at all. But since I set out once per year to make a special show, I felt it time to review some of the business books that shouldn’t slip by unnoticed.

After you hear brief reviews of these 6 books, you’ll hopefully put one or two on your To-be-read pile.

Shownotes:

Friction, by Soon Yu

“Sell The Way You Buy” by David Priemer

Impromptu :: Amplifying Our Humanity Through AI

The Attention Merchants, by Tim Wu

The Self-Reliant Entrepreneur by John Jantsch

The Coming Wave by Mustafa Suleyman

Chapters:

0:00 – Intro

02:08 – Friction, Soon Yu

08:40 – Sell the Way you Buy, David Priemer

17:12 – Impromptu, Reid Hoffman

24:52 – The Attention Merchants, Tim Wu

30:40 – The Self-Reliant Entrepreneur, John Jantsch

35:30 – The Coming Wave, Mustafa Suleyman

A few of the titles reviewed in this episode

December 23, 2022June 4, 2026

Episode 124: The Year 2022 in Review

Guests from 2022 review the year gone by

Here is a look back at marketing trends, as seen by 19 of this past year’s guests. What they feel is most important in marketing and where they think we’re going next.

Five key themes of 2022 that will carry into 2023:

Analytics is Everywhere
Translating data into revenue dollars
Recasted relationship with Sales
Doing More with Knowing Less (privacy concerns)
Things made possible by AI

Here are the people you will hear on this episode:

Janet Driscoll Miller

Thanks to them and all of the guests featured on shows throughout 2022!

October 28, 2022October 31, 2022

Episode 116: Merging GA4 with all your Marketing Data

In this episode I’m giving you the process that’s used in my agency’s work to get B2B companies onto Google’s full analytics stack. This episode is split into two parts.

Installing GA4 (from 1:30 to 10:45) – For the first third of this episode, I go through the steps that companies should follow to install GA4, including setting up streams, conversions and links to Google Ads accounts.

Installing Google and third party components for consolidated analysis and visualization of your marketing data (listen for melody at 10:45 to end) – the remaining time roams through the rest of the tools that give a complete picture of your B2B funnel.

People, products & concepts mentioned in episode:

You may also be interested in this other reporting-related solocast:

How Dashboards Make the Whole Funnel Work, from podcast episode 9

Episode Reboot:

Another path for completing this process is to implement them together with peers in a workshop environment. By the end of the session, you leave ready to make reports leveraging all your company’s marketing data. I am leading several two-day workshops in several Eastern states and provinces. To find out more, visit https://gafast4ward.com