Episode 98: Built to Change: How to Future-proof your Marketing Team, with Amanda Farley

Change is the constant in today’s Marketing. The firms that adapt to that reality will survive. Those marketing employers that hold to conventional practices like daily office commutes and spliffs like Starbucks gift cards won’t survive this environment for long. 

My guest Amanda Farley knows this very well. She has been a marketer, performance strategist, and business success leader for over a dozen years. She is VP of Growth at Aimclear, a marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency.

Amanda speaks at conferences such as SMX, HeroConf, PRSA Detroit, FoundCon, and TogetherDigital. She has appeared in publications including SearchEngineLand and MarketingLand. Amanda judges the annual Global Content Awards and UK App Awards. She has also been a finalist for Landy’s Search Female Marketer of the Year.

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