If you want to learn about sales and start Googling, you quickly run across self-professed gurus, who claim to know the secret to selling. If you faithfully follow this method (available today only for a low low price), you’ll have sales success. Despite feeling a twinge of skepticism about their pitch, you’re so deep into their slick, pressure-filled pitch at this point that you pay for their books and courses…which end up being disappointing.
Today’s guest says these gurus have put you in the Vortex of crazy.
He doesn’t try to apply the same advice to everyone – his response reminds me of what an ancient Buddhist guru said. Well, according to a novel written a century ago by Hermann Hesse.
There are a few men on a spiritual pilgrimage, and they reach a stage where the leader, Siddhartha, tells his followers that he must continue on alone. His right-hand man, Govinda asks him why, “Siddhartha…spoke quietly… “Always, oh Govinda, you’ve been my friend, you’ve always walked one step behind me. Often I have thought: Won’t Govinda for once also take a step by himself, without me? Behold, now…[you] are choosing your path for yourself.”
Our guest says there’s only one sales method that works – the one that comes naturally to you. That refreshing take ripples through his 2023 book Do It! Selling.
David Newman has been working since 1992 to help customers land better clients, bigger deals, and higher fees. From Fortune 500 corporations to sole-practitioners, his firm has helped over 1,800 clients with their marketing, sales, and professional services. David is also the host of the highly rated podcast, The Selling Show.
David is married to the #1 most amazing woman on the planet (his words, not mine), launched two great kids into the world disguised as small adults, and has enjoyed raising some of the world’s sweetest retrievers.
People/Products/Concepts Mentioned in Show
David’s site Do It Marketing
David’s free webclass about consultancy growth
David’s Do It MBA
Brent Adamson’s The Challenger Sale