Guest Insights

Episode 200

Podcasts are tiny time capsules, preserving moments of wisdom and insight. Every time I revisit past episodes, I am reminded of how insightful our guests have been. Certain themes consistently emerge, echoed by guests from the very beginning of the podcast to just yesterday. The cost of ignoring these insights is so high that they bear repeating.

Tune in to our latest episode where I share six aspects of marketing that I didn’t know when I first started this podcast. Please listen in on these valuable pieces of wisdom.


0:00:00 Intro
00:00:51 Dan White on mutual understanding
00:02:09 Nick Kelly on tackling human adoption
00:02:45 Debbie Qaqish on marketing ops
00:06:35 Johan van de werken on sharing knowledge
00:07:28 Jim Gianoglio on conferences
00:09:04 Tim Wilson on mixing tactics with strategy
00:12:39 Giannini Fumagalli on change
00:13:07 Gil Gildner on change
00:13:54 Amanda Farley on mindset towards change
00:20:05 Brett Serjeantson on SaaS’s shortcomings
00:21:11 Mark Edmondson on building your own system on top of analytics data
00:22:38 Bob Moore on the rise of APIs
00:23:09 In conclusion

Past Guest Episodes

Smart Branding, with Dan White

Delivering Data Analytics with Nicholas Kelly

From backroom to boardroom with Debbie Qaqish

Boosting GA4 with BigQuery, with Johan van de Werken

Marketing Mix Modelling, with Jim Gianoglio

The Analyst’s Role in Marketing, with Tim Wilson

In search marketing, change = opportunity. With Giannina Fumagalli

Becoming a Digital Marketer with Gil Gildner

Built to Change: How to Future-proof your Marketing Team, with Amanda Farley

Data Science Wizardry with Richard Fergie & Brett Serjeantson

What Google Analytics 4 Makes Possible, with Mark Edmondson

Ecosystem-Led Growth, with Robert Moore

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