Episode 162: In search marketing, change = opportunity. With Giannina Fumagalli

This is the second episode in a series on having a thriving career. There is one specific subfield where this challenge is harder than usual – it’s marketing within paid and organic search. There are always new tools and techniques coming along, and In our guest’s opinion, to be a search marketing professional means upgrading yourself, to master them while the iron is still hot. 

I’ll be talking with someone who has dealt with more than her fair share of change – but who feels she is better as a result. Originally from Peru, Giannina Fumagalli has lived in Montreal Canada for the last 18 years and who has been working in digital marketing that whole time, including both agency and client-side roles. She is currently the Growth Marketer at Vircom, a pioneer in B2B Email Security.

People/Products/Concepts Mentioned in Show

Giannina works at Vircom.com

Parisian vs Quebecois French

RSA = Responsive Search Ad

Episode Reboot. “Not all clicks are created equal”

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