There’s a lot you need to deal with in a marketing career, such as:
- What skills you should chase after when in an entry-level vs what’s needed at higher levels
- How to manage both above and below your level
- What continuous learning actually looks like
- Knowing when a job isn’t panning out and you need to cut your losses
- Balancing whether to join a company based on the brand’s cachet, the title, the salary and what you will get out of the experience
- Advice when interviewing for marketing roles – what she looks food when hiring
- How to cultivate your profile within your organization
- When to stay a generalist, or when to gain a specific skill by joining a special project
This episode’s guest is eminently qualified to cover these topics. Marissa Homere is the VP of Marketing at Irwin, an investor relations and capital markets software company. She is a demand generation leader and for the last decade, she has built and scaled marketing teams in a wide range of industries. She also teaches in an online marketing program.
In this episode, Marissa shares her thoughts on the marketing industry as a whole, how young professionals can be best prepared for today’s rapidly changing environment, and what it takes to succeed in a fast-paced marketing role. Most importantly, she talks about how, as a wife and mother, how societal issues have muscled in on her life as a marketer. Like being a working parent, handling old oppressive tendencies in the workplace, struggling to balance career ladder-climbing with family responsibilities.
People/Products/Concepts Mentioned in Show
Marissa works at Irwin
Episode Reboot. Marissa’s 3 questions: Are you growing? Are you learning? Are you fairly compensated?