Episode 163: What we can learn from artists, with Fred Pike

Today we’re talking about what analytics has to do with music (check out this music about analytics by songwriter Kai Feng). We’re looking at a musician’s work style and seeing what analysts can adopt from it. According to today’s guest, these two disciplines have much in common.  

Fred Pike is a father, a grandfather and a string musician who both plays in and is president of the Milwaukee Mandolin orchestra. 

He is also a Conversion Rate Optimization (CRO), Google Analytics and Google Tag Manager expert, having been a founding member of the web development agency Northwoods which just celebrated twenty five years in business. He has also shared his knowledge through various courses and at CXL which is better known as Conversion XL and sessions he has presented at Superweek

He approaches marketing analytics in much the same way as he approaches a musical performance. So let’s listen to how he does that, in my chat with Fred Pike. 

People/Products/Concepts Mentioned in Show

Northwoods, the agency which Fred co-founded

Fred on LinkedIn

Fred on X/Twitter

Milwaukee Mandolin Orchestra

Great video by Kai Feng singing about data: https://youtu.be/D_upBpY1U2I?si=DxFHdl-PO7CqLGXH&t=147

Simo Ahava

Jeff Sauer

Julius Fedorovicius

Sonke Ahrens

“The dullest pencil beats the sharpest mind”

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