Fifty years ago, Author and Ad Age writer Bob Stone gave a framework for direct marketing funnels: list, offer, creative. This series expands that list for the digital age, itemizing the elements every website now needs to act as a funnel and generate leads. This episode focuses on the dashboard component.
Here is the 7-step process described for building a marketing dashboard:
- Interview stakeholders
- Review Technology
- Select KPIs
- Group requirements
- Select Charts
Ideas and Products mentioned in episode:
People mentioned in episode:
Special thanks to Doug McCaffrey who collaborated on this dashboarding initiative with me.
Look at Nicholas Kelly’s site, Nicksight.com for ideas and products related to dashboard-making