This is the first of a series on Elements of Every Funnel. The graphic here shows how they all work together to generate a conversion.
Though it’s not an outwardly facing element, something that’s always part of the mix is the management metrics (top-right). Today’s episode focuses on how to make the dashboards that contain those metrics work for you.
Here is the 7-step process described for building a marketing dashboard:
- Interview stakeholders
- Review Technology
- Select KPIs
- Group requirements
- Select Charts
Ideas and Products mentioned in episode:
People mentioned in episode:
Special thanks to Doug McCaffrey who collaborated on this dashboarding initiative with me.
Look at Nicholas Kelly’s site, Nicksight.com for ideas and products related to dashboard-making