Episode 116: Merging GA4 with all your Marketing Data

In this episode I’m giving you the process that’s used in my agency’s work to get B2B companies onto Google’s full analytics stack. This episode is split into two parts.

Installing GA4 (from 1:30 to 10:45) – For the first third of this episode, I go through the steps that companies should follow to install GA4, including setting up streams, conversions and links to Google Ads accounts.

Installing Google and third party components for consolidated analysis and visualization of your marketing data (listen for melody at 10:45 to end) – the remaining time roams through the rest of the tools that give a complete picture of your B2B funnel.

People, products & concepts mentioned in episode:

Scott Kelley

Jim Sterne

Jim Cain

David Krevitt

You may also be interested in this other reporting-related solocast:

How Dashboards Make the Whole Funnel Work, from podcast episode 9

Episode Reboot:

Another path for completing this process is to implement them together with peers in a workshop environment.  By the end of the session, you leave ready to make reports leveraging all your company’s marketing data. I am leading several two-day workshops in several Eastern states and provinces. To find out more, visit https://gafast4ward.com

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