Content, Simplified with Lee Densmer

Episode 238

Talk of Content marketing started appearing online around 2007. One of the few people who started talking about it was former Funnel Reboot guest Joe Pulizzi. It wasn’t until 2014 I became aware of marketers who were staking their career on the profession of creating content. I found the idea of giving-away-expertise a bit unsettling. Maybe it was because for a dozen years prior to that, I’d mainly communicated with audiences through paid ads. Gradually, Content marketing won out – we simply expect content on social media brings marketing results.

Only one problem, our guest says most of us aren’t doing content marketing right. One of her main critiques is that we’re making too much of it..

I’ll use myself as an example. Let’s look across the various accounts I’ve had on twitter/x; that have a combined 40,927 posts. Of those, analytics says only about 200, or 0.5% of them were home runs. If I’d known how our guest turns less into more; my marketing results could have been very different. I would also have been less stressed and would have slept better.

Our guest is founder of Globia Content Marketing agency. After earning two Bachelor’s degrees, from the University of Puget Sound and Boise State University, and completing her Master’s at the University of Colorado Boulder, our guest spent two decades as an in-house B2B marketer. Wanting to improve how content marketing’s done, she started posting on LinkedIn and built a sizable following and hung out her shingle in 2023. In 2025, she published her book Content Simplified.

Let’s go to Boise Idaho to speak with Lee Densmer

Chapter/Timestamps
00:00 Intro
01:34 Meet Lee Densmer
02:46 Why Content Fails
04:08 Quantity Trap
05:47 Three by Five Framework
07:27 Set Three Goals
09:23 Burnout Social Example
10:48 Pick Three Buyers
15:14 Choose Three Themes
17:09 Mission Statement Focus
19:29 Stay In Your Lane
21:08 Avoid Endless Debates
22:28 AI Limits And Guardrails
25:54 SME Interview System
28:30 Chatbot Announcement
28:59 CEO Approval Bottleneck
30:59 Channels Promotion Repurpose
33:48 Metrics That Matter
36:29 Proving ROI And Budgets
37:21 Book details & Wrap Up