Today’s episode looks at how pervasive voice technology is, and how marketers can make better use of it.
After spending over twenty years in marketing agencies, Susan Westwater became cofounder and CEO of Pragmatic Digital. Susan has talked and written on the role voice & conversational AI plays in marketing and business strategy.
Susan is coauthor of Voice Strategy: Creating Useful and Usable Voice Experiences. Recently, she co-authored the book “Voice Marketing”
Chapters & Timestamps
0:00 Intro
2:30 About Voice marketing
27:15 PSA
28:00 Susan’s process for enabling voice technology in your marketing
59:30 Where to find Susan and the book
People/Products/Concepts Mentioned in Show
Susan contributes to the industry site: https://voicebot.ai/
Susan’s company is Pragmatic.digital
Book can be found at VoiceMarketingbook.ai
Susan is on X and on LinkedIn
Intro was made with the help of https://ttsmaker.com/
