Tried and True Marketing Reads

Episode 225

At the time I’m recording this it’s a new year. This is a typical time when people plan what they’re going to achieve fitness-wise, financially and professionally. If you’re working on that last one and wonder about what marketing reads you should try, I have some marketing books that could do just the thing. There are Five in all. – Let’s dive right in.

Listen to episode

Chapter Timestamps

00:00 Introduction and Overview

01:12 Book 1: Digital Body Language by Steven Woods

08:01 Book 2: Permission Marketing by Seth Godin

14:12 Book 3: Web Analytics 2.0 by Avinash Kaushik

19:55 Book 4: You Should Test That by Chris Goward

26:21 Book 5: Hacking Marketing by Scott Brinker

32:06 Conclusion and Final Thoughts

People and products mentioned in the episode: 

Digital Body Language by Steven Woods | Goodreads

Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin | Goodreads

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik | Goodreads

You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing by Chris Goward | Goodreads

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Scott Brinker | Goodreads

I post all my personal reading at https://www.goodreads.com/heyglenns

Funnel Reboot Books-of-the-Month for 2026 are below, follow along and by sending me a question via the Get In Touch page, I’ll pose it to the author and get their response on the show.

January – Depositioning, Todd Irwin

February – Optimizing Sales and Marketing Data, Susan Walsh