Episode 172
GA4 is now our de facto analytics tool. Regardless of how familiar we were with the previous tool, GA4 is here to stay so we may as well get good at using it.
I’ve got just the person to make the transition relatively painless for us.
Our guest’s love for analytics was a happy accident after she worked in marketing at a company with a sales director. They told the executive team that marketing’s budget would be put to better use hiring new salespeople. But beyond having a warm fuzzy feeling in one’s tummy, it wasn’t clear marketing’s impact could be articulated in the way that executives talked.
Not willing to watch her department disappear, she dug in and found the data that showed marketing was having an impact. She took the evidence to the next board meeting and her department was able to continue with its work.
She chose to go out on her own so she could empower marketers to do as she’d done. She now heads up The Colouring In Department, a consultancy that has completed close to 230 GA audits now, and has trained thousands of people on how to get good at their analytics.
Joining from London England – here is Jill Quick
People/Products/Concepts Mentioned in Show
Tools – David Vallejo – Event checker
