Show Runner – Page 5 – Funnel Reboot

March 22, 2023July 23, 2023

Episode 136: Building Analytics Teams, with John Thompson

John Thompson is the author of the 2020 book Building Analytics Teams, and a 35-year technology executive in the fields of data, advanced analytics and artificial intelligence (AI).

He is Global Head, Artificial Intelligence (AI) at EY. John was an Executive Partner at Gartner. He was the global advanced analytics and AI function at biopharmaceutical company CSL Behring, where he led an analytical applications team.

John has built start-up organizations from the ground up and he has reengineered business units of Fortune 500 firms to reach their potential. He has directly managed and run – sales, marketing, consulting, support and product development organizations.

He has been a technology leader with expertise and experience spanning all operational areas with a focus on strategy, product innovation, growth and efficient execution.

Thompson holds a Bachelor of Science degree in Computer Science from Ferris State University and a MBA in Marketing from DePaul University.

People/Products/Concepts Mentioned in Show

Tom Davenport

Data Science modules on Coursera by U Michigan’s Dr Charles “Chuck” Severance

Shawn Rogers

Diagram showing work of analytics being approached in either an artisanal or a factory style; used with permission

Episode Reboot. John’s book “Data for All” published in 2023

March 15, 2023March 10, 2023

Episode 135: Data Clean Rooms, with Puneet Gangrade

Disclaimer:When I bring technology vendors on the show, you should know that they are not sponsors or affiliates. They’re simply here to give you a broader perspective.

Puneet Gangrade is a Customer Success Engineer, an active amateur soccer and badminton player and a resident of New York City who originally hails from Indore, India

He works at Habu, a data clean room software company, with the goal of creating reliable data and media strategies for all of his clients. He is responsible to work with Habu’s Engineering, Product teams, and clients on end-to-end workflows including clean room adoption, onboarding, planning, implementation, and growth. Habu works across distributed data platforms that allow agencies, publishers, advertisers, and their partners to truly unlock the potential of data and collaborate in a privacy-safe manner.

He has been a data clean room enthusiast since the beginning of 2018. Previously, he worked as a Digital Analytics Specialist at Time Inc till Oct 2017 and as a Data Science Team Lead at MightyHive, an adtech agency from early 2018 to mid-2022. He has a BS in Computer Science and earned his MS in Marketing Intelligence from Fordham University Gabelli School of Business, with a concentration in Marketing and Analytics.

Amid the rise of advanced measurement techniques in media and other industries, he likes to keep learning about various data clean room technologies and constantly think of use cases in media, finance, CPG, pharma, etc. where data clean rooms could be leveraged. He continues his passion for everything related to data clean rooms and data collaboration at Habu.

People/Products/Concepts Mentioned in Show

Puneet’s LinkedIn Profile

Puneet’s Twitter Profile

Company where Puneet works: Habu

Description of Walled Gardens

Concept of an Escrow (example given with finance can also be applied to data)

Episode Reboot: Read this background article: Data clean room: A silver bullet to a post-cookie transition?

March 8, 2023July 23, 2023

Episode 134: Revenue Operations, with Chris Hummel

This is the fourth part of our series on Revenue Ops.

Chris Hummel is a Managing Director of the Revenue Enablement Institute.

He has been fortunate to hold numerous executive and c-level roles, including serving as the Global CMO at two Fortune 500 companies. While leading sales, product and marketing teams at world-class companies including Oracle, SAP, Schneider Electric, Siemens, United Rentals, he sat in the executive chair and board room meetings where we confronted key issues of performance, growth and transformation in several industries: construction, industrial, software, energy & automation, IoT, the public sector, healthcare, and other technologies. Living and working outside the US for 14 years in Europe, Eastern Europe and Asia has helped develop his global fluency.

In 2022, he co-authored the book, “Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth” which consolidated lessons from more than 100 CXOs. While so many of the challenges were similar, these leaders were rarely exposed to the learning of their peers.

People/Products/Concepts Mentioned in Show

Ciena

Juniper Networks

Chris’ email

You can purchase your copy of Revenue Operations from Amazon.

His fellow partner at the Revenue Enablement Institute is Steve Diorio. You may also be interested in a previous podcast episode with their associate, Neil Hoyne

RevOps System diagram, used with permission

March 1, 2023March 3, 2023

Episode 133: Revenue Ops, with Vito Mazzarino

This is the third in our series on Revenue Operations.

Our guest grew up on the west coast and received his degree from the University of California at Berkeley.

Over the course of his 20 year professional career, Vito Mazzarino has been both a company owner and an employee brought in to help with Marketing and Business Development. While doing that, he grew to love using automation to streamline marketing & sales processes.

By the middle of the 2010s, he knew the automation tools well enough to implement them. He took this as a signal that he should make a change, so he moved to Montreal Quebec and started his own agency.

Growth Geyser was born in 2018 to strategize and deploy automation that grows a company’s customer base and hits their sales targets.

People/Products/Concepts Mentioned in Show

Customer Lifetime Value (CLV)

Growth Geyser’s 17-point Lead Management Checklist for Small Business Owners (PDF)

February 22, 2023July 23, 2023

Episode 132: From Backroom to Boardroom, with Debbie Qaqish

This is the second episode in our Revenue Ops series.

As Partner and Chief Strategy Officer of The Pedowitz Group, Dr. Debbie Qaqish has helped marketing teams drive revenue growth, foster customer centricity and lead digital transformation. With a focus on revenue operations, the customer experience and a personalized, omni-channel marketing mix, Dr. Debbie has established herself as a thought leader and digital pioneer, spearheading the overdue shift of traditional marketing strategies to what she coined as “revenue marketing” in 2011. Since then, marketing operations became her area of expertise, devising strategy-to-execution plans that earn marketing a seat at the table.

Dr. Debbie has published over one hundred articles, blogs, podcasts, webinars and white papers and in 2021 published “From Backroom to Boardroom”

Dr. Debbie earned her doctorate in 2019 from the University of Phoenix.

People/Products/Concepts Mentioned in Show

Dr Debbie Qaqish’s personal site

To receive The “From Backroom to Boardroom” eBook, send an email to Debbie

Steve Woods

PayCor