Building insights with Adobe Analytics, featuring Jenn Kunz

Episode 194

There’s more than one way to skin a cat. Being honest, doing something differently is often neither better or worse, it’s just different.

Playing Music with an acoustic vs electric guitar

Writing with a pen on paper vs a computer. And continuing on that theme, it could be a Mac or a PC

Programming can be done in various languages

Films can be made with a variety of filming equipment, anything from an iPhone up to an IMAX ALEXA 65mm

This also applies to what we use as our analytics tool. And though Google Analytics gets a lot of attention, including in this podcast, to be fair, it is not the only game in town. The industry has a second tool,  Adobe Analytics and I wanted to talk with an expert, and to my mind, today’s guest is the person to talk to about it. 

She has 15+ years of experience helping enterprise organizations solve their analytics problems holistically, no matter where they are in their digital measurement evolution or what tool set they use. 

Few can go as deep on pixel implementation, tag management, and data layers as she. 

As a consultant at boutique agency 33 Sticks, she helps clients streamline the implementation process and get more value out of their tools, decreasing costs and headaches for developers, project managers, and analysts alike. On the side, she’s used her background as a developer to create free industry tools like the Adobe Analytics Beacon Parser and the mobile app PocketSDR. 

She loves helping and collaborating with others in the industry, and most days can be found in #measure slack or twitter doing just that.

Let’s go to the Atlanta-area to talk with Jenn Kunz 


Chapter Timestamps

00:00:00 – Intro

00:02:21 – Welcome Jenn

00:03:37 – How Adobe’s used by larger orgs

00:20:55 – PSA

00:21:32 – Navigating the Interface

00:41:48 – How to contact Jenn

People/Products/Concepts Mentioned in Show

Jenn on LinkedIn

Jenn on Twitter

Jenn on Bluesky

Jenn’s personal site is

Adobe Customer journey analytics

Adobe Launch (tags) props, evars

Adobe Advertising Analytics connection to Google

Adobe Experience Platform (AEP)

XDM – value pair

Data layer

GCLID (Equivalent of Adobe CID) 

UTM parameters

Scopes – a way to organize acquisition information around a user, a session, or product

Adobe’s Ben Gaines


Simo Ahava

Measureslack Community

Test and learn (TLC) community

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