Episode 137: Data Storytelling with Looker Studio – Sireesha Pulipati

Sireesha Pulipati

You have strategized and run a program with positive results, you would think that you simply show leadership your data and then you can sit back while they lavish you with praise.

Not quite.

If it isn’t packaged right, it won’t have that hoped-for impact. Remember Maya Angelou said ‘people will forget what you said…what you did….but will never forget how you made them feel.’ That feeling is conveyed through stories. To find and tell those stories, you need business intelligence and data visualization tools. I sought out a Googler who’s an expert in their tool for doing this: Looker Studio.

Sireesha Pulipati is an experienced data analytics and data management professional. She has spent the last decade building and managing data platforms and solutions, and she is passionate about enabling users to leverage data to solve business problems. 

Sireesha holds a master’s degree in business administration and a bachelor’s degree in electrical engineering. Her work history spans multiple industries – healthcare, media, travel, hospitality and high-tech 

She is currently at Google as a technical lead, helping with the business intelligence and analytics strategy for internal teams.

She is the author of the newly-published book Data Storytelling with Looker Studio

People/Products/Concepts Mentioned in Show

Google Looker Studio

Google Looker Studio Pro

This host has loved stories, all the way back to when he read them to his kids.

Episode 136: Building Analytics Teams, with John Thompson

Building Analytics Teams

John Thompson is the author of the 2020 book Building Analytics Teams, and a 35-year technology executive in the fields of data, advanced analytics and artificial intelligence (AI). 

He is Global Head, Artificial Intelligence (AI) at EY.  John was an Executive Partner at Gartner. He was the global advanced analytics and AI function at  biopharmaceutical company CSL Behring, where he led an analytical applications team.

John has built start-up organizations from the ground up and he has reengineered business units of Fortune 500 firms to reach their potential. He has directly managed and run – sales, marketing, consulting, support and product development organizations.

He has been a technology leader with expertise and experience spanning all operational areas with a focus on strategy, product innovation, growth and efficient execution.

Thompson holds a Bachelor of Science degree in Computer Science from Ferris State University and a MBA in Marketing from DePaul University.

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Tom Davenport

Data Science modules on Coursera by U Michigan’s Dr Charles “Chuck” Severance

Shawn Rogers

Diagram showing work of analytics being approached in either an artisanal or a factory style; used with permission

Episode Reboot. John’s book  “Data for All” published in 2023

Episode 134: Revenue Operations, with Chris Hummel

Chris Hummel

This is the fourth part of our series on Revenue Ops.

Chris Hummel is a Managing Director of the Revenue Enablement Institute

He has been fortunate to hold numerous executive and c-level roles, including serving as the Global CMO at two Fortune 500 companies. While leading sales, product and marketing teams at world-class companies including Oracle, SAP, Schneider Electric, Siemens, United Rentals, he sat in the executive chair and board room meetings where we confronted key issues of performance, growth and transformation in several industries: construction, industrial, software, energy & automation, IoT, the public sector, healthcare, and other technologies. Living and working outside the US for 14 years in Europe, Eastern Europe and Asia has helped develop his global fluency.

In 2022, he co-authored the book, “Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth” which consolidated lessons from more than 100 CXOs. While so many of the challenges were similar, these leaders were rarely exposed to the learning of their peers.

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Ciena

Juniper Networks

Chris’ email

You can purchase your copy of Revenue Operations from Amazon.

His fellow partner at the Revenue Enablement Institute is Steve Diorio. You may also be interested in a previous podcast episode with their associate, Neil Hoyne

RevOps System diagram, used with permission

Episode 132: From Backroom to Boardroom, with Debbie Qaqish

Ep 132 Debbie Qaqish

This is the second episode in our Revenue Ops series. 

As Partner and Chief Strategy Officer of The Pedowitz Group, Dr. Debbie Qaqish has helped marketing teams drive revenue growth, foster customer centricity and lead digital transformation. With a focus on revenue operations, the customer experience and a personalized, omni-channel marketing mix, Dr. Debbie has established herself as a thought leader and digital pioneer, spearheading the overdue shift of traditional marketing strategies to what she coined as “revenue marketing” in 2011. Since then, marketing operations became her area of expertise, devising strategy-to-execution plans that earn marketing a seat at the table.

Dr. Debbie has published over one hundred articles, blogs, podcasts, webinars and white papers and in 2021 published “From Backroom to Boardroom”

Dr. Debbie earned her doctorate in 2019 from the University of Phoenix.

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Dr Debbie Qaqish’s personal site

To receive The “From Backroom to Boardroom” eBook, send an email to Debbie 

Steve Woods

PayCor

MarTech stack appearing in book, used with permission

Episode 128: High Tech Marketing Simplified, with Ted Marena

High Tech Marketing Simplified, Ted Marena

This is the last episode we’re covering in our series around product marketing books. The books in the three previous shows gave foundational advice that would benefit any product manager or  product marketing manager in their career. But there’s a single vertical that has idiosyncrasies setting it apart from other industries, and you should know about them if you’re going to market these kind of products. 

The industry that does things differently is High tech – and today’s book not only explains how to market these products, it boils it down into simple steps that you can apply on the job.  

Ted Marena has been in the tech sector for  over 25 years, working his way from engineering to sales and onto marketing roles.

Marena came out with the book “High-Tech Marketing Simplified” in 2022. It builds upon his initial book “Marketing Simplified.” He earned a BSEE from the University of Connecticut and a MBA from Bentley University. I caught up with him in the High Tech mecca of Silicon Valley where he lives with his wife & sons. 

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Ted’s email: ted.marena@gmail.com

Get EducaTed by Ted – YouTube channel

High-Tech Marketing Simplified book on Amazon – https://www.amazon.com/High-Tech-Marketing-Simplified-Insiders-Experience-ebook/dp/B0BC83D4PC/

High-Tech Marketing Simplified book on Kobo – High-Tech Marketing Simplified eBook by Ted Marena – EPUB | Rakuten Kobo United States

If you are a fan of Tesla, check out Ted’s product reviews – Tesla Owners Silicon Valley – YouTube

Moore’s Law” coined by Gordon Moore of Intel

Raspberry Pi

Avoid the problem of marketing “Trombone Oil” or a product with too small a niche audience (illustration used with permission).