Product Marketing Managers go through trying times, but possibly the moments where these stresses are most concentrated are when their function is initially being formed, and of course when a new product is being launched. Key decisions are made at these times, and they are extra stressful when you have to make those decisions in a vacuum, without a formulated strategy to guide its development.
Our guest’s book takes you through a dry run of this whole process. It gives you questions that begin at the genesis of a product, following through topics that you ought to readily answer at that particular stage.
By testing how well you’re able to answer those questions, you can catch any gaps before they turn into stress-inducing all-night work marathons.
Yasmeen Turayhi is an authority on product management. She’s taught Bootcamps and workshops for Global companies and universities such as Harvard and MIT, and been a mentor at Founders Institute.
In addition to her three books on this subject, she has also written dramatic screenplays, one of which was feted at International Film Festivals in Beirut and Hollywood. She is the host of “Gateways to Awakening” a podcast dealing with wellness, personal development, and higher consciousness.
People/Products/Concepts Mentioned in Show
Yasmeen’s twitter profile
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Yasmeen’s book “The Launch”
Yasmeen’s Latest book, “Breaking into Product Marketing”
Ed Catmull’s book Creativity, Inc.