Consumers and corporate buyers no longer put blind trust in our brands. Nor do they trust big institutions. Nor religion. Nor the government. Nor the media. We do however still trust people like us. That’s where influencers come in.
Gordon Glenister is a UK-based adviser on the business of working with influencers and running membership associations. Gordon launched the association arm of the UK’s Branded Content Marketing Association, to support the influencer marketing industry. Additionally, he hosts “Influence”, the global podcast on influencer marketing. In 2021 he published the book Influencer Marketing Strategy
People/Products/Concepts Mentioned in Show
- Example of an influencer scorecard:
- Influencer monetization platforms like Patreon
- Scale using Influencer followers: Nano (1-10K), Micro (10K-100K), Macro (100K+)
- Launchmetrics research studies on influencers
- Joe Pulizzi
- Influencer Becky Li
- Influencer Louisa Hatt
- Influencers used in B2B setting: IBM’s Ryan Bares profiled in episode of Gordon’s podcast
- Instagram Influencer Sponsored Post Money Calculator
- Gordon’s LinkedIn profile