If you’ve listened to this show, you know that I believe we can base all the marketing decisions we make on data. This fourth book in our Marketing Books summer series talks with an author who’s extensively described how we get data in a form that helps us make decisions.
Janet Driscoll-Miller brings over twenty years of search engine marketing experience to Marketing Mojo and is considered a leading expert in her field. Janet has spoken at search engine and marketing conferences including Digital Summit, SMX Advanced, MarketingProfs B2B and Pubcon. Janet is also a frequent guest lecturer at colleges and universities including the University of Virginia and James Madison University.
In 2020, she co-authored Data-First Marketing with Julia Lim.