Episode 154: Masterful Marketing, with Lisa Larter

Throughout  our youth we are subtly encouraged to fit into our surroundings, staying on the expected path of taking our studies as far as we can before getting a job. Today’s guest didn’t do that, dropping out of high school to go work in the retail sector. 

Because she was a go-getter, she was recruited in 1997 to join in a retail experiment by a telecom carrier. At that time, cellphones were exclusively a corporate thing; they were seeing whether there could be a consumer market for them. That turned out to be a great money-making opportunity. 

That led to her owning her own physical store called Parlez Wireless, that operated as an authorized dealer for that carrier. She sold the franchise six years later and since then she has been providing consulting support to other businesses in Service and Retail sectors, as well as Speakers, Consultants and Authors.

After hearing the unconventional path she took, you can see why her philosophy on marketing isn’t the same as everyone else. She believes using those old tired ways yields merely mediocre results, and she wants companies to do better than that. So  she teamed up with Alan Weiss  in 2022 to write her second book. “Masterful Marketing” 

I first met her a dozen years ago at a Podcasters Across Borders conference and I’m so glad to have you join me to hear from Lisa Larter.

People/Products/Concepts Mentioned in Show

Lisa Larter Consulting

Lisa on LinkedIn

Colleen Francis

Greta Bloskie

Co-authors Weiss & Larter

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