Today’s talk is with a technology vendor, as a Disclaimer, please note that there’s no sponsor or affiliate relationship here. They’re simply on the show to give their perspective on our topic.
Today we’re going to talk about leveling up beyond KPIs to data that visualizes our full-funnel.
Comedian George Carlin knew how complicated things get with marketing technology. Or, you can imagine that when you hear him talk about stuff. This is the feeling we can get watching our Marketing technology evolve before our eyes. As our software tools grow, so does the complexity. We’re beyond the point of logging into each of them to see individual KPIs. They have just become too specialized, and now we need meta-tools, crafted solely to connect with the specialized marketing systems, to extract and roll up streamlined data that we can analyze or see on a dashboard.
It’s against this backdrop that I invited today’s guest.
Jacob Varghese hails from India, having graduated with a BA from University of Mumbai. Since moving to Canada in the 1990s, he’s focused on building marketing machines and crafting go-to-market strategies that yield repeatable, predictable, and scalable revenue.
Following experiences as a senior executive at numerous B2B SaaS outfits, he’s now the Chief Sales and Marketing Officer at AgencyAnalytics. His passion for augmenting marketing and sales through data and automation comes through in the insights he shares on his blog.
People/Products/Concepts Mentioned in Show
Jacob on Twitter
Jacob is with AgencyAnalytics
0:00 – Intro
03:09 – Background on Jacob
09:33 – Getting to useful dashboards
26:14 – PSA
27:08 – Presenting data as a story
46:46 – Get in touch with Jacob