Episode 25: Conversational Marketing with Andres Tovar

Are you speaking AT or speaking WITH your prospects? Companies are increasingly turning to messaging agents to chat with their prospects. This show focuses on how marketers can use this technology to have conversational interactions with their audience.

I’m speaking Andres Tovar, with a Southern-Ontario based marketer who has built chat-based campaigns for many organizations. He began offering his skills on a contract-basis while he was still in school, doing a business degree at the University of Ottawa. His work was noticed by a faculty member, who hired him for the business school’s own marketing. Since then, he has picked up industry certifications and set up his own consultancy called Noetic Marketer which serves mainly B2C clients.

Andres will talk about the two types of chat tools: ones that use someone’s social log-in and ones that are native to a website. He takes us through selecting the steps in the customer journey when chat interactions make sense. Tips are given on how to brand a chatbot and how to script a bot’s reactions so they flow nicely towards a human touch-point.

People/products/concepts mentioned in this episode:

Whatsapp messenger

WeChat

MobileMonkey

Drift

ManyChat

ChatFuel

Intercom

IBM Watson

Episode Reboot:

Put chat functionality on product pages or other places with a call-to-action.
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