Our book is “Marketing Automation Unleashed” by Casey Cheshire. From 2011 to 2021, Casey was the Founder of Cheshire Impact a From Nashua, New Hampshire-based consultancy focused on Pardot. He is the host of the Hard Corps Marketing Show which has just blown past its 250th episode. You’ll also find him sharing his views on marketing automation at industry events including Dreamforce.
Prior to Cheshire impact, Casey served in the U.S. Marine Corps and he maintains that physical stamina as a skydiver, mountaineer, triathlete.
He released the book in 2019 and I have not only read it but gifted it to others.
People/Products/Concepts Mentioned in Show
Four Functions of any marketing automation tool, rolls up to acronym CNAR:
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- Capture
- Nurture
- Automate
- Report
Cheshire Success Index (CSI) – a 10 point marketing automation assessment
Tim Ferriss Four Hour Workweek
Communication principle of What’s In It For Me (WIIFM)
Lisa Earle McLeod book “Selling with Noble Purpose”