Episode 204
Eyes are important. Each of us puts heavy weight on our vision when forming a mental model of the world around us.Seeing is believing. This is so important in business, almost every time people meet, some visual tool guides the discussion – this practically essential object is a presentation, specifically a data presentation.
But knowing what we know about our visual senses, creating something that’s tuned for people’s minds…as well as their hearts, takes combining neuroscience, storytelling, emotion, persuasion, design and effective communication.
That’s a lot to know, but our guest can help you do it. For over a decade, she’s helped those in the digital marketing and web analytics communities transform their presentations from snoozefests into experiences that inspire action
She’s a workshop leader and keynote speaker. We’re going to talk about the book she came out with in 2024 “Present Beyond Measure.” Let’s go south of NYC to the Jersey shore to talk with Lea Pica.
Chapter Timestamps:
0:00:00 Intro
00:04:23 Welcome Lea Pica
00:09:42 know the stakeholders you are presenting to
00:18:04 Building meeting’s name around message
00:32:14 PSA
00:33:07 Parsing your content into digestible-sized ideas
00:40:08 using story arc structure to make slides
00:48:05 keeping data accurate in graphs
01:01:27 Listener-exclusive offer by Lea
People/Products/Concepts Mentioned in Show
The Present Beyond Measure podcast
The Book can be found on her site or on Goodreads:
Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action
Lea on LinkedIn
