Name: Mark McKenzie

Country: GB

LinkedIn: https://www.linkedin.com/in/markcmckenzie/

Bio: With over ten years of experience in digital marketing, data, and analytics, Mark McKenzie has specialised in technology, measurement, and strategy across implementation and senior leadership roles. He previously served as Head of Data and Analytics at Reason Agency. Mark founded, led, and successfully sold Absolute Analytics Ltd, a digital analytics consultancy, where he developed distinctive processes and methodologies for working with international enterprises, corporates, and SMEs. He is the author of Your Data is F**ked for Marketers.

Is an interview episode available: Yes