Name: Todd Irwin

Country: US

LinkedIn: https://www.linkedin.com/in/toddirwin/

Bio: Todd Irwin is the Founder and Chief Strategy Officer of Fazer, a brand strategy firm that helps companies dominate in hypercompetitive markets. Over three decades, he has led strategy for Fortune 500 companies as well as venture-backed disruptors funded by Sequoia, Andreessen Horowitz, and Google Ventures. Irwin pioneered the strategic methodology known as De-Positioning, a rigorous, customer-first approach that flips traditional branding on its head. His work has been featured in The New York Times, Forbes, and MIT Technology Review. De-Positioning distills his three decades of experience into a playbook for leaders who want to stop competing and start controlling their markets.

Is an interview episode available: Yes