Glenn Schmelzle – Page 3

December 23, 2022December 23, 2022

Episode 124: The Year 2022 in Review

Guests from 2022 review the year gone by

Here is a look back at marketing trends, as seen by 19 of this past year’s guests. What they feel is most important in marketing and where they think we’re going next.

Five key themes of 2022 that will carry into 2023:

Analytics is Everywhere
Translating data into revenue dollars
Recasted relationship with Sales
Doing More with Knowing Less (privacy concerns)
Things made possible by AI

Here are the people you will hear on this episode:

Janet Driscoll Miller

Thanks to them and all of the guests featured on shows throughout 2022!

August 16, 2017February 13, 2022

Episode 2: Dealing with Digital Channels

Shownotes:

This is the 2nd in a 5-part series on how digital marketing’s different. This episode covers four prevalent types of ad channels (Search Results, ads preceding or near content, Ads in a Feed, Content-as-an-ad) and their targeting options.

Links to People/Things Mentioned:

The Canter & Siegel Spam Debacle

Samuel Scott article “How Google Analytics Ruined Maketing”

Rachel Parker

Mitch Joel

Robert Scoble, author of “Naked Conversations”

Perry Marshall, author of “80/20 marketing”

Funnel Reboot:

Use this matrix to compare your currently used ad platforms compare to the channels and targeting combinations available to you.