This is the 2nd in a 5-part series on how digital marketing’s different. This episode covers four prevalent types of ad channels (Search Results, ads preceding or near content, Ads in a Feed, Content-as-an-ad) and their targeting options.
Links to People/Things Mentioned:
The Canter & Siegel Spam Debacle
Samuel Scott article “How Google Analytics Ruined Maketing”
Robert Scoble, author of “Naked Conversations”
Perry Marshall, author of “80/20 marketing”
Use this matrix to compare your currently used ad platforms compare to the channels and targeting combinations available to you.