This is the first in a 5-part series on how digital marketing’s different. This episode examines how to do digital marketing well, we likely need to change our mindset and our skills.
“This instrument can teach, it can illuminate; yes, and even it can inspire. But it can do so only to the extent that humans are determined to use it to those ends.” These words belong to journalist Edward R. Murrow. Though he was describing television, it might as well apply to the primary medium of our digital age. The Marketing discipline in the Internet-era is wildly different than that of the TV-era. This episode asks how those of us in marketing have had to shift our thinking in this new era. What mindset and skills do we need to deal with digital?
Links to People/Things Mentioned:
“The Hard Thing about Hard Things”, by Silicon Valley VC Ben Horowitz
Andrew Chen’s Law of Clickthroughs
Paul Roetzer author of the “Performance Marketing Blueprint”
This Episode’s Reboot:
Check out the skills inventory list from The Marketing Performance Blueprint (reprinted with permission). It gives a breakdown of the 15 skill areas that you can use to Assess your own abilities.