I can’t prove it, but I think many marketers wish they could improve how they’re perceived by corporate leadership.
I have felt this way in more than one role, and racked my brain on how to fix it. I’ve entertained everything including coming to board meetings with a dozen custom-branded donuts.
Thankfully, the a solution I have come up with isn’t extreme and it doesn’t require donuts.
I was recently given the chance by a local association – the OPMMA – to give a talk and I picked this problem.
I hope as you listen to how I think it’s solved and the three moments where this method demands doing the opposite of what our gut says to do.
So give a listen to ‘From Adversaries to Advocates’
All references in this show are linked in the Shownotes for this episode on the Funnel Reboot site.