How would you feel if you picked up a book about work, and in the first few pages it tells you that one of the core principles your whole profession holds is flat-out wrong. In most cases, that would be grounds for slamming the book down and never going back to it. But when the book comes from the bestselling author of 10 books, you might read on and hear him out.
That’s the effect John Jantsch‘s 2021 book had on me.
He is a who is a keynote marketing speaker, husband, father of four grown children and is a native Missourian. As he consulted for small businesses, he became known for approaching marketing pragmatically, something that many midwesterners are known for. Though it originated as the name of his 2006 book, Duct Tape Marketing has come to embody his blog, his podcast and his whole philosophy. It just shows how well good brand names…stick.
You’ll hear John tell what most of us haven’t grasped as the goal of marketing, and the steps his book uses to help us get full value out of our marketing. I guarantee that you will get value from listening to him, whether you are a business owner who wears the marketing hat part-time or you are a veteran career marketer.
People/Products/Concepts Mentioned in Show
- Site about The Ultimate Marketing Engine book, containing templates
- John is also the author of
- Duct Tape Marketing
- The Referral Engine
- SEO for Growth
- Duct Tape Selling
- The Commitment Engine
- The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business
- John’s LinkedIn profile
100th Episode Thanks:
These podcasters have had me as a guest on their shows. Listen to their content:
- Wendy Covey’s Content Marketing, Engineered
- Andrew Monro’s Drinking with Freelancers
- Kevin Dieny’s Close the Loop