Our guest came out of university not knowing what field he was going to go into. But he managed to get an internship at ad agency Saatchi and Saatchi. From there he went to work on a variety of accounts, dream clients like Penguin Books, Budweiser and Sony PlayStation. He then settled into the online entertainment space working with goalpoker.com and jackpotparty.com. And in between that and some unpublished novel writing, he found his real groove, giving advice on what young marketers could learn from things he had done. So after a career that’s done just about everything that you could do agency and client side in marketing he’s now sharing his advice.
NB: I apologize for technical issues we had with the recording – hope you’ll listen to what Harry has to say
People/Products/Concepts Mentioned in Show
- Ads by Car manufacturer Skoda
- Two types of campaigns, parallel to film-making’s Above the Line / Below the Line functions
- Harry’s LinkedIn Profile
- The book’s website
EXCERPT: Don’t be Derailed by Rejection
You’re going to get rejected. A lot. That’s just a given, and if you’re on A Grade student who’s sailed through school, university, and sporting success with the gilded sheen of a winner, this is going to sting a little.
Get used to it.
This isn’t a game of round pegs for round holes. Every hole has more edges than a jigsaw and there are always shit loads of more qualified people trying desperately to mould themselves to fit in. The bravery you need to defeat this early rejection will just be a leather jerkin when compared to the metaphorical suit of armour you’ll need later on, when whole campaigns or businesses you’ve poured your soul into are rejected without so much as a thank you email.