We had to see it coming. We marketers have been getting more and more data. From on-premise CRMs and site logs in the early days, then marketing SaaS products and API calls that pipe data in all directions, there’s data everywhere. It goes without saying that we need help making sense of all this data. Most marketers wouldn’t consider themselves natural statisticians. Enter the analyst, who knows how to wrangle, normalize and visualize those data points, and maybe even get it cleaned and dressed for dinner.
There are marketing teams who’ve got analysts onboard, but it isn’t an industry-standard practice just yet. Some leaders in the analytics community make the case elegantly of how this role helps marketers. And I’d count my guest today as being a vocal advocate for why we need analysts.
In his day job, he is Senior Director of Analytics at Search Discovery. But that only scratches the surface of all that he does. He’s also a perennial conference speaker and writer on many topics in analytics. To me, he typifies how one can be a digital analyst despite having a non-analytics background. In his case, he obtained an Architecture degree before entering the field.
Joining me from Columbus, Ohio, let’s hear from a man who some call the quintessential analyst, Tim Wilson
People/Products/Concepts Mentioned in Show
- Tim on Twitter where you’re bound to see some of his nature photography
- Tim on LinkedIn
- Tim’s personal website
- Monthly events he helps host in his hometown Web Analytics Wednesdays in Columbus
- See his Superweek 2022 talk
- Avinash Kaushik
- Causal Inference
- Jim Cain
- Simo Ahava
- R programming language
Check out the podcast which Tim co-hosts, Analytics Power Hour