Must-Reads for business in an all-digital world

Episode 175

There were a lot of books  covered on the podcast in 2023 – 44% of this year’s shows were with book authors. Combined with previous years’ book episodes, we have reached the 60-book mark on this podcast – you can sift through them all on our site by clicking on the “books” category on the right-hand menu. 

But I’ve had the chance to read books outside of these, and found even more I’d like to feature. I’m not saying all all biz books that come out are good.  To be honest – a decent portion of them are aren’t good at all. But since I set out once per year to make a special show, I felt it time to review some of the business books that shouldn’t slip by unnoticed. 

After you hear brief reviews of these 6 books, you’ll hopefully put one or two on your To-be-read pile.


Friction, by Soon Yu 

“Sell The Way You Buy” by David Priemer

Impromptu :: Amplifying Our Humanity Through AI

The Attention Merchants, by Tim Wu

The Self-Reliant Entrepreneur by John Jantsch 

The Coming Wave by Mustafa Suleyman


0:00 – Intro

02:08 – Friction, Soon Yu

08:40 – Sell the Way you Buy, David Priemer

17:12 – Impromptu, Reid Hoffman

24:52 – The Attention Merchants, Tim Wu

30:40 – The Self-Reliant Entrepreneur, John Jantsch

35:30 – The Coming Wave, Mustafa Suleyman

A few of the titles reviewed in this episode

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