Libsyn WPDestination – Page 7

February 7, 2024February 7, 2024

Voice Marketing, with Susan Westwater

Today’s episode looks at how pervasive voice technology is, and how marketers can make better use of it.

After spending over twenty years in marketing agencies, Susan Westwater became cofounder and CEO of Pragmatic Digital. Susan has talked and written on the role voice & conversational AI plays in marketing and business strategy.

Susan is coauthor of Voice Strategy: Creating Useful and Usable Voice Experiences. Recently, she co-authored the book “Voice Marketing”

Chapters & Timestamps

0:00 Intro

2:30 About Voice marketing

27:15 PSA

28:00 Susan’s process for enabling voice technology in your marketing

59:30 Where to find Susan and the book

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People/Products/Concepts Mentioned in Show

Susan contributes to the industry site: https://voicebot.ai/

Susan’s company is Pragmatic.digital

Book can be found at VoiceMarketingbook.ai

Susan is on X and on LinkedIn

Morgan Freeman

UTM Parameter Builder

Intro was made with the help of https://ttsmaker.com/

January 31, 2024January 30, 2024

Data For All, with John Thompson

Episode 181

When a person interacts with their device or goes online, who owns their data? Today’s guest says they do, and marketers should be paying them for the privilege. Right now, you might think this person wears hats made out of tinfoil. It may surprise you to learn they are the Global Head of AI at (EY) Ernst & Young, having also been an analytics executive at Gartner and CSL Behring and graduating from DePaul with an MBA.

John Thompson has written four books. I found out about him through his 2020 book Building Analytics Teams, which led to him being a guest on this show back in 2023. He recently released his book “Data for All” which spurred this repeat appearance – which has only happened with a handful of people.

For links to all persons and concepts mentioned, go to Ep 181’s notes page on the Funnel Reboot site.

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Timestamps/Chapters

0:00 – Intro

1:39 – How we came to giving our data for free

24:55 – Public Service Announcement

25:49 – Getting paid for our data

44:26 – Getting to John & his books

People/Products/Concepts Mentioned in Show

John is on LinkedIn

John Thompson came on Funnel Reboot for episode 136

January 24, 2024October 5, 2024

Becoming a Privacy-Centric Organization, with Lucas Long

Episode 179

This is the second of two shows on doing data-driven marketing, in a way that respects user privacy. No matter how much we crave, there will be fewer ways to capture it. At time of recording, Google says Chrome will stop supporting 3rd party cookies in 2024. Our choice should not be to switch to other forms of tracking, but whether we’ll go into this privacy-centric era voluntarily, or out of necessity.

Having less data on our customers may sound like it’s bad for business, but a recent book argues that it’s actually necessary to maximize your long-term ROI. The book, “Becoming a Privacy-Centric Marketing Organization,” was a co-written by a group who work together at InfoTrust. One of those co-authors is today’s guest.

Lucas holds a Bachelor’s degree from the University of South Carolina and is currently at the forefront of delivering tag architecture solutions for major corporations. Specializing in sales and business development, he leads the implementation of tag governance processes through his role in managing InfoTrust’s Tag Inspector product. His expertise spans sales and marketing strategy, web analytics, and tag management. With a focus on educating clients about the critical aspects of proper tagging and user behavior analysis, Lucas collaborates with some of the largest agencies and enterprises globally.

Timestamp/Chapters:

0:00 – Intro

2:26 – The Privacy Imperative

22:40 – Public Service Announcement

23:11 – How Privacy is Implemented

50:13 – Coordinates for Lucas/InfoTrust

People/Products/Concepts Mentioned in Show

Lucas Long on LinkedIn

Lucas works at InfoTrust

The book “Becoming a Privacy-Centric Marketing Organization” comes with a Risk Assessment tool

Server-Side Tag Management

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