Shownotes:
This episode covers the way we work in digital. As the pace of work has sped up, we’re using more agile methods to plan our resources. As automation and artificial intelligence enter, we’re deciding how it gets used in our marketing stack. We are also figuring out how our organizational culture fits with this, so everyone can focus on a funnel that efficiently converts visitors into buyers.
This Episode’s Links:
Scott Brinker’s Book, “Hacking Marketing”
Jim Sterne http://twitter.com/jimsterne
Christopher P. Berry http://twitter.com/cjpberry
This Episode’s Reboot:
Read the Agile Manifesto at
http://agilemanifesto.org/
Photo: Thomas Edison and ‘the muckers’ in front of the Menlo Park laboratory