This is part of a series on Elements of Every Funnel. Today, our focus will be on acquiring traffic.
People/Things mentioned in the show:
Display and Retargeting Platforms:
Google Ads
AdRoll/Rollworks
Rapp Media/InSkin Media Research
Social Ad Platforms:
LinkedIn Ads
Mark Schaefer
Scott Stratten
Kamila Gornia
Native Advertising Platforms:
Taboola
Outbrain
Triplelift
Justin Mares & Gabriel Weinberg, authors of the book “Traction”
For more on this topic, check out Episode 2: https://www.funnelreboot.com/ep2/
Episode Reboot:
Check out the Acquisitions report in your Google Analytics.
Good show and set of advice when managing a B2B company’s advertisement, Web presence and public image. All are easy ways to generate Website traffic.