Fifty years ago, Author and Ad Age writer Bob Stone gave a framework for direct marketing funnels: list, offer, creative. This series expands that list for the digital age, itemizing the elements every website now needs to act as a funnel and generate leads.
In this fourth of our five-part series, we talk about traffic; not the automotive type but the web visitor type. This solocast talks about all the ways web analytics tools classify traffic to your site. Then I focus on four of those channels that you can affect for getting more traffic to your site.
People/Things mentioned in the show:
- Bob Hoffman (Ad Contrarian)
- Browser Protocols like ITP
- Jay Baer
- Display and Retargeting Platforms:
- Rapp Media/InSkin Media Research
- Social Ad Platforms:
- Mark Schaefer
- Scott Stratten
- Kamila Gornia
- Native Advertising Platforms:
- Justin Mares & Gabriel Weinberg, authors of the book “Traction”
- Perry Marshall
For more on this topic, check out Episode 2: https://www.funnelreboot.com/ep2/
Check out the Acquisitions report in your Google Analytics. Navigate in the left menu to “Acquisitions” to see all the submenu items.