Fifty years ago, Author and Ad Age writer Bob Stone gave a framework for direct marketing funnels: list, offer, creative. This series expands that list for the digital age, itemizing the elements every website now needs to act as a funnel and generate leads.
This is the fifth in our five-part series on Making the Whole Funnel Work. An experience is created with the content you write; but content alone does not an experience make. You can’t just throw together a collection of words and expect it to do anything. Here I talk with a web copy expert on how to craft content that provides a positive experience for the user. In my interview with James Taylor, you’ll hear the 12 steps he follows for creating content that measurably improves the number of users who engage and become leads.
People/Things mentioned in the show.
- James Taylor, Samurai Marketing
- War & Peace, by Leo Tolstoy
- Ernest Hemingway
- WordPress SEO All-in-One Plugin
- Apple Notes (similar to: Evernote, OneNote, Google Keep)
Here is James’ 12-step checklist for Creating WebPage and Blog Post content