Episode 150: Marketing Analytics Summit – Experts on where we go from here

It’s fitting, given how this is Funnel Reboot’s 150th episode, that we veer off of the standard format and dig into a niche within marketing that’s becoming a de facto part of every marketing function and is dictating new skills that every marketer must learn. I’m talking about marketing analytics. 

This episode is compiled from experts in the world of analytics. It was recorded on location at the Marketing Analytics Summit that was held in Las Vegas. It’s coming  hot off the press from the June 2023 event.

This episode is divided into themes discussed at the summit. Here they are shown with time markers for each chapter:

Chapter	Starts at	Speaker (mentioning only first time they appear)
INTRO	3:00	Jim Sterne
GA	5:56	Sheena Green Sara Hoffman Kelly Anne Wortham Kenya Gillette Jenn Kunz
UX/Testing	11:58	Geddy van Elburg Deborah O’Malley Anna Smolina
Process	17:53	June Dershewitz Brianna Mersey
People	20:19	Rachel Heseltine Ali Groepper Lina Mikolajczyk
AI’s impact	23:50	Ryan Levander Mary Owusu
Facing Change	28:48	Anil Batra

People and events mentioned in the show: 

Deborah O’Malley, who was the guest on Funnel Reboot Ep 65

The winning analogy of the conference made fun of how loosely people add the term AI to everything. Kenya Gillette used soccer to characterize this. Imagine you were the person who designed the game, documented all the rules and scouted the earth for people to play it. 

Then someone says they can make soccer better…by simply playing the game ON THE MOON. That is the equivalent of saying that any business activity can be made better by adding AI to it.