Episode 39: Mistakes Marketers Shouldn’t Make (and some they Should) with Jordan Danger

Mistakes so ingrained in our present-day world, we even expect them in depictions set in the future. If you watch Star Trek you’ll know that anytime they beam down on an away mission, something’s going to go wrong and usually someone wearing a red shirt won’t last until the end of the episode. 

Beyond hearing Star Trek references in this show, you’ll hear the roles that automation, documentation, realistic deadlines and self-assessments all have in determining whether mistakes happen. You’ll also hear how they can be avoided, but also why bending ourselves into pretzels trying not to make them is wrong.

My guest Jordan Danger, founder of Danger Co., a 360° marketing consulting and coaching practice. Right off the bat, you need to know that Jordan isn’t afraid to make mistakes. In fact, when you hear her last name in a moment, you’ll see how aptly it describes her fearlessness. And how she makes her opinions about marketing known. 

Jordan went to school for youth & social work, but has always had a flair for communications. Ever a believer in the power of the internet to share stories, a personal life event gave her the chance to build an audience off her blog and social media accounts. The explosive success of that project gave her the spark to enter marketing, which led her to sell her expertise to companies she met through her personal project. 

That led to working for a City Councillor and then working as an independent marketing consultant to tech firms, ranging from startups to ones going through successive investment rounds.  In addition to her consultancy, she’s an artist, writer, an Advisor at a local business accelerator, an Ottawa Forty Under 40 Recipient, a part time professor at Algonquin College and someone who’s enthusiastic about youth wellness, animals and nature. 

Products, People and Concepts mentioned in this show:

Episode Reboot

Jordan’s advice to marketers:

  • Study outside your field. 
  • Participate in teams outside of your department 
  • Focus on psychology, economics and consumer behavior. 
  • Listen – all the time listen.
  • Follow what your audiences follow like you are Star Trek’s Spock on an away Mission, without emotion.

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