You’re looking at a screen that’s empty, aside from a little box that you type or talk onto. A zillionth of a second later, you see all that the internet has, relating to what you entered.
We’re talking about search engine results pages and though they may seem to simply fetch information, there’s a whole lot that we marketers need to know in order to appear there.
I want you to listen as he explains Snippets markup XML schema, Info boxes, web stories open Graph, Search console and other technical aspects of how search data is indexed.
Brock Murray is a full-stack marketer who specializes most in SEO. He started coding websites for friends and family members. He started his agency around 2012 and I met him recently after that, hearing him on a panel and liking how transparent he was in giving advice. Later I ran an event and asked him to speak at it.
Zooming ahead to the present, the agency is now a 7-figure business that does ecommerce sites, local service businesses, you name it. What I like most of all is how Brock still practices what he preaches in SEO, sharing real time experimentation he’s doing in his work, and what we can all learn about web search from doing it.
People, products and Concepts mentioned on the show:
- XML sitemap
- Local Search Listings (also known as Map Pack or Local 3-Pack)
- Google’s Knowledge Panels (Info boxes that appear in search results)
- web stories
- Open Graph protocol
- Search Console
- Accelerated Mobile Pages (AMP project)
- Google Analytics 4
- BERT algorithm
- Google My Business
- Rand Fishkin
- Glenn Gabe
Brock created a tool that checks how well websites are optimized for search. To have your site checked, visit FreeSEOReport.ca