Our guest, Morgan Friedman, loved math as a kid, so it may not surprise you to know that his life as a marketing professional centred around pay-per-click, most recently as the CEO of a few digital agencies.
That’s interesting in its own right, but when we step back to Morgan in his 20’s, he was already doing different things than what I did at that age:
- He Cofounded “Overheard in New York.com,” dubbed one of the coolest blogs by Time Magazine, it still exists 17 years later, with bazillions of pageviews.
- He published my two Amazon bestseller humour books.
- He ran an experiment to gauge human communication. He bet that good actors could convey story lines solely through body language, and he tested this by watching an entire season of the sitcom Friends without sound.
- He obtained a bachelor’s degree from UPenn, with studies in English & History. Not just history, but Classics in particular
This last activity brings us to why he’s here today. Classical philosophy influenced Morgan heavily, and he feels that philosophy can teach us much about marketing. As someone who’s overseen a lot of client relations, he believes practicing thoughtfulness is a key ingredient to good agency-client collaboration.
As a mini pandemic project last year, Morgan put out some posts illustrating how various philosophers would adapt their approach to Pay-per-click marketing. Of course his posts were tongue-in-cheek, but they paved the way for today’s conversation.
Listen to why philosophically inquiring about what we know helps us frame problems. Hear him tell how communicating with empathy impacts how well others understand us. I’m sure you’ll catch these and other deep ponderings that have very practical application in our day-to-day digital marketing jobs
People/Products/Concepts Mentioned in Show
- Morgan’s personal website , also Display Ads blog site, PPC Certification site and The Marketing Scientist site
- Morgan’s book focused on the topic of Empathy.
- Morgan’s book “Beloved by Clients” and companion online resources.
- Morgan’s podcast, Client Horror Stories
- You can connect with Morgan on Linkedin, marketers who work on PPC can request access to his slack group, PPC Club83
Please don’t ever utter a sentence in conversation starting with “Obviously….”