Episode.63: Marketing Stack Do’s and Don’ts, with Dave Hicks

The element of marketing that occupies the largest chunk of our time and energy is the collection of software tools that we use. We usually termed it as our technology stack. Some people have seen enough things done with tech stacks, they can spot the do’s and don’ts that marketers should follow. I brought somebody on who I think is really good at this. 

Dave Hicks is a front end digital marketing strategist, photographer and designer whose tools of choice are Adobe Photoshop and Illustrator.  He’s also a backend developer who knows JavaScript,  Jquery, Node.JS, Ruby and PHP. But what he’s especially good at is making sure that the tech stack a company uses conforms to the marketing objective that the strategy calls for. 

I met Dave through some of his community minded pursuits including his organization of live meet ups for social media and marketing folks in Ottawa. I also enjoy gawking at the creations he makes out of Arduinos and Raspberry Pi’s as a hobby. After doing a lot of moving around in his youth, he settled in Ottawa, where he lives and works on cool projects as a freelance marketer.

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