The element of marketing that occupies the largest chunk of our time and energy is the collection of software tools that we use. We usually termed it as our technology stack. Some people have seen enough things done with tech stacks, they can spot the do’s and don’ts that marketers should follow. I brought somebody on who I think is really good at this.
I met Dave through some of his community minded pursuits including his organization of live meet ups for social media and marketing folks in Ottawa. I also enjoy gawking at the creations he makes out of Arduinos and Raspberry Pi’s as a hobby. After doing a lot of moving around in his youth, he settled in Ottawa, where he lives and works on cool projects as a freelance marketer.
People/Products/Concepts Mentioned in Show
- Single point of failure
- COTS vs Custom-coded software: Here’s one view and here’s another.
- Development vs Staging vs Production sites
- K.I.S.S. Principle
- Dave’s twitter account, which has over 200K tweets
- Dave can be reached via email