Those of us who work in a marketing role or are marketing our own company can debate how this tactic is better than that tactic. Depending on which conference you attend or article you read, you’ll get a different opinion. But there are a few elements that a company must have to make all of this possible – their web and social properties. These foundational assets are what everything else sits on top of, and though I may be preaching to the choir here, these basics must be properly managed, or it’s all for nought.
My guest, Avery Swartz, has had her own business for 15 years. She’s seen nearly every problem that can happen, through her experience as a web consultant. 10 years ago, she established CampTech, a company which holds workshops showing the right way to use marketing and website applications. So she knows whereof she speaks.
Her clear explanations of web technologies earned Avery spots on nationally-airing Canadian TV shows and on the radio. She also writes a tech column in one of Canada’s national newspapers that reaches 6 million people a week. She’s here today because in 2020 she authored a book covering the fundamentals of managing these pieces.
Listen as we cover everything from domain registration and maintenance, accessibility, privacy laws, PPC channels like Google Ads, marketing metrics and more.
People/Products/Concepts Mentioned in Show
- WCAG Accessibility
- Template for a Data Processing Agreement
- GDPR guidelines
- Google’s former Webmaster Liaison Matt Cutts
- Avery’s personal website and her latest LinkedIn Learning course “How to plan your website”
- Avery’s book, See You on the Internet: Building Your Small Business with Digital Marketing
- Avery’s profiles on LinkedIn, Twitter and Instagram
Check out the new LinkedIn Learning course by Avery