The act of rotating yourself with one foot anchored is called a pivot. This mechanism our bodies use to face a new direction provides the perfect analogy for how people should think as they move fully into digital marketing.
Our guest, Eric Schwartzman, is a digital marketing consultant, with over 20-years of experience serving clients such as Boeing, Johnson & Johnson, Toyota, the United States Marine Corps, and hundreds of SMBs. In 2021 he published “The Digital Pivot: Secrets of Online Marketing” and he joins me on this episode to talk about digital pivots.
People/Products/Concepts Mentioned in Show
- The Grammy’s
- John J Wall, a mutual acquaintance of Eric and I
- The Edelman Trust Barometer, 2021 PDF edition and Eric’s podcast with their Exec Dir of of Intellectual Property, Tonia Ries
- How to reach out to Eric on Twitter & LinkedIn
- Eric’s podcasts, respectively: The Earned Media podcast and The B2B Lead Gen Podcast