When used properly, LinkedIn Company pages carry a ton of marketing value.
To help us learn how to leverage these assets, I asked Michelle Raymond to join me.
As a LinkedIn Pages Specialist, she helps businesses of all sizes use Company Pages to amplify personal brands, build up business credibility.
She is a Member of the SMB Advisory Council for LinkedIn Pages, a Top 1% LinkedIn Content Creator. She started using LinkedIn for social selling around six years ago for doing sales, using only the LinkedIn free tools. Closing deals convinced her of the power and she has branched out to using it for Digital Marketing.
In 2021 she and Co-author Lynnaire Johnston came out with a book called Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages.
People/Products/Concepts Mentioned in Show
- The LinkedIn Company Page subpage for Business Gold
- Michelle’s company Good Trading Co